Posts Tagged ‘Anchor Text’

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How To Optimize A Website To Get Free Targeted Traffic - Get Instant Traffic Now!

Monday, October 19th, 2009

Optimizing your website means you are intentionally writing your website content and using your main key phrases or keywords to get free traffic. Webmaster’s use this technique to get top ranking in search engines; this is called search engine optimization.

How to optimize a website: Website optimization depends on too many factors like title of website, Website keywords, Keyword density in document text, relevancy of content, Website contents, Keyword in anchor text, Keyword in heading, Heading of a paragraph, keyword placement and positioning of keywords etc.

This list just goes on and on but I will explain in brief how to optimize a website to obtain free targeted traffic. Suppose I have a website on search engine optimization and my main keyword is “Learn Search Engines Optimization”. I would then use the following steps which would help optimize my website for my main keyword.

Title for my website could be: Learn Search engine optimization the easy way or learn search engine optimization online. Here you need to concentrate on two things, first your main keyword should be in your website title and second, your website title should be friendlier not for search engines only but it should be captivating and eye catching for ordinary people as well.

Keyword for website: To get free targeted traffic to your website you need to carefully select your keyword or key phrase’s because in optimizing a website every keyword plays a crucial role. Here you should think one major factor that keywords should be related to your topic. Before using any keyword, you should think twice what that key word or key phrase your potential website user would type in the search engines. The best way to get the right keyword is to put yourself in his / her shoes and think if you would be that person then what you could have typed to get the best results. Always remember no tool can compete with the human brain.

Keyword density: Keyword density means your main keyword or key phrase should appear several times in your website content. Good keyword density is around 2 to 3 per cent.

Relevancy and Website contents: Relevancy is the key to success in online business if you are selling some stuff and promoting it, then your article or website content should depict only those keywords which are related to your website product or content. It’s very easy to get a high ranking in search engines if you use relevant keywords for your website.

How to optimize a website with using anchor text: As explained above my main keyword is “Learn Search engine optimization” so I would use anchor text like learn Search engine optimization in a week or learn Search engine optimization in a month and I place this in anchor text to give more information about the topic.

Keyword in heading or heading of a paragraph: It’s recommended to use your main keyword in your h1 or h2 tag and you should then optimize your paragraph title as well.

Keyword positioning and meta tags are very important things which you need to carefully handle in order to get high ranking in search engine results. Meta tags are important because this is what reflects in search engine results as headings of your website. Like my keyword is website optimization“Learn Search engine optimization” then I can use meta tag’s like - Learn Search engine optimization in 30 minutes, free training on Search engines optimization learning etc.

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Backlinks And SEO

Monday, October 19th, 2009

Often called off page links, backlinks are the oxygen of search engine positioning and traffic generation.

Backlinks have three key elements, the source from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.

The amount of backlinks

The amount of Backlinks to a page is one of the factors the search engines consider when deciding where to position the page in the SERPS (Search Engine Page Results).

The origin of the backlinks

The pages from which backlinks originate pass ‘authority’ and visitors to the page to which the backlinks point.|Backlinks are like votes - the higher the volume of votes (backlinks) the more authoritative the page is considered by the search engine.

But ‘votes’ passed via backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks originating from pages with less ‘trust’ or authority.Great examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites.

Google Page Rank

a ‘reward’ given by Google to a page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text has influence over the search engines classification of the backlink.If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be more valuable to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common The majority people mess up their backlinks strategies because they fixate on quantity as opposed to quality of backlinks. For instance if the majority of your backlinks to your ‘parenting’ page come from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.

How to create backlinks

So here is my no obligation guidance for getting backlinks to your pages, great positions in the search engine results pages and quality traffic to your web pages:

1. Initially you should focus on selecting the correct keywords|Choosing the right keywords from the start is critical.
2. I like to create a keyword ‘cloud’.
3. I most often start with a single ‘top’ level keyword or key phrase which has significant visitor traffic.
4. To discover how much visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
5. I look at words and search phrases related to my primary phrase and create my ‘cloud’.
6. I then put together content in the form of articles and videos in which I have embedded backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and send these to the various directories.
7. When I write my content I do so with the visitor in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

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The Importance Of Anchor Text In SEO

Saturday, October 10th, 2009

Many times as an SEO consultant, a client will come to me with a business website that has numerous high quality links and still doesn’t see the results they are looking for with regards to SEO. When this issue arises, one of the first things a look for is to see if the site has key word rich content. If content is not the issue, it is more than likely an anchor text issue. In this article I will address what anchor text is and how it can be applied to improve the overall ranking of any particular website. I will also cover how a website can track ones anchor text.

Anchor text, in a nutshell, is the text attached to a link that points to your site. Google, Yahoo and other major search engines place a lot of weight on not just links but also on what exactly is made-up of the actual link. Many people attach links to such words as “click here” or “homepage”. Unfortunately, according to Google’s search algorithm or ranking formula, you are now getting credit for the term “click here” and not “Cheap Widgets” or whatever keyword or phrase you are optimizing for. When link building, it is important to fully understand what keywords you are trying to optimize for and include them in the links you build. When issuing press releases, news articles, and blog entries, make sure you are including your specific anchor text with all links pointing to your site.

For sites that don’t have a lot of links, directory submissions are a great way to build text links with the anchor text you deem necessary. Many directories that are considered “SEO friendly” allow you to choose any type of anchor text you see fit. A great resource to find these “SEO Friendly” directories is a site called info.vilesilencer. They list hundreds of “SEO friendly” Directories that you can submit to.

Tracking your website’s anchor text can sometimes be tricky. I recommend using some of the free anchor text trackers that can be found online. Google Webmaster Tools has a very good section devoted to showing the number of links each one of your pages has and the text link that Google recognizes. There is also a great site called Back Link Watch.

Another important factor when considering anchor text is to look at your website’s internal anchor text. When creating a link to one of you other pages on your website, it is very important to include the keywords in your link that you are optimizing for on your other page. For example if you are selling iPod batteries on one of your site’s sub pages, your anchor text should be iPod batteries. A great place to include all of your pages anchor text is your website’s sitemap.

In conclusion Anchor text needs to be considered in all SEO campaigns. Although is just a small piece of the SEO puzzle it make a world of difference when it is used correctly.

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Google Patent Application ? Linking

Sunday, September 27th, 2009

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

?A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.?

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don’t speak lawyer.

Google?s Link Evaluation

It is well known that Google uses links as a significant ranking element. Although the patent application doesn?t dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.

Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is ?legitimate.?

The specifics of a good linking strategy are a bit difficult to nail down. In the patent application, Google tries to hide the evaluation method by listing factors that ?might? go into evaluating links to a site. Factors that ?might? be considered include:

1. The anchor text of the link.

2. The discovery date of the link.

3. The growth rate of links to your site.

4. The rate at which links to a page appear and disappear.

5. The age of links with older links carrying more value.

6. Numerous links to a new site will be looked at as spam, unless some of the links are from highly valued sites.

7. Link growth that is constant is optimal.

8. Sudden bunches of new links will be devalued as spam.

A general theme becomes clear as one reads the Google patent application. Google values sites that are in it for the long term, update regularly and consistently grow in link popularity. Taking this theme into account, it is easy to understand why the Google sandbox exists.

A steady approach is the key if you intention is to gain top rankings in Google. While the delay can be aggravating, the results are certainly worth it.

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Google Search Engine Optimisation And Their 80/20 Rule

Sunday, September 27th, 2009

Search engine optimisation or optimization (with a ?z? or is that ?zee? if your from across ?the pond?) techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.

Google?s increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it?s now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I?m sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.

This 80% corresponds to offpage optimization. Offpage optimization is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Offpage optimisation is now for sure the overwhelmingly dominating factor which decides where a site will rank in Google. That then is what I mean by the 80/20 rule, I?m not talking about the pareto rule which means that in anything a few (20 percent) are vital and many (80 percent) are trivial, I?m not sure that applies to SEO.

What is the logic behind this then, why does Google give so much ?weight? (80%) to offpage optimization efforts and so little (20%) to onpage optimisation. Well simply put it is all about the quality of their results. Whereas onpage optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, offpage optimisation is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means that it is much harder to conduct any underhanded or spammy offpage optimisation methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean it is impossible though.

Let?s elaborate for a paragraph or two just why offpage elements such as incoming links are deemed by Google to be such a good measure of relevancy, thus making offpage optimisation the most effective method of optimisation by far. Take the anchor text of incoming links for instance, if Google sees a link from SITE A to SITE B with the actual linking text being the words ?data recovery london?, then SITE B has just become more relavent and thus more likely to appear higher in the rankings when someone searches for ?data recovery london?. SITE B has no control over SITE A (in most cases?) and Google knows this. Google can then look at the link text and say to itself, why would SITE A link to SITE B with the specific words ?data recovery london? if SITE B wasn?t ?about? ?data recovery london?, there is no answer so Google must deem SITE B to be ?about? ?data recovery london?.

I said ?in most cases? above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unnatural like crosslinking going on) so to does the relevancy of the site which all the backlinks point to. Imagine hundreds or thousands of sites all linking to a website X with variations of ?data recovery london? type phrases as the linking text, well then Google can be pretty dam sure that website X is ?about? ?data recovery london? and feel confident about returning it in the top 10 results. This is why they place so much importance (80%) on offpage ranking factors such as links; they are simply the most reliable way of checking what a site is about and indeed how well it covers what it is about. This reliance on hard to cheat offpage factors is what produces the quality search results we all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend less time on those little website tweaks which you think might make a big difference (but won?t) and work hard on what really counts, what really counts is how the web ?sees? your website, the more quality (keyword rich) incoming links your website has the better the webs ?view? will be and therefore the better Google?s view of your website will be. What Google thinks of your website is very important, as they ?look after? websites which they like.

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