Posts Tagged ‘Leads’

Why Keywords Are Vital To An Seo Campaign?

Thursday, October 22nd, 2009

SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword. The majority of web users click on one of the top 5 results on the first page when they complete a search. As such, the ultimate goal of any SEO (Search Engine Optimizer) is to gain one of these coveted top spots, with the number one ranking being the primary objective.

Targeting Keywords

However, a top position for any keyword won’t suffice. In order to increase your ROI, it is vital to ensure that you target the most appropriate keywords for your pages, and for your business. While generic, or very general topic keywords, may have the highest number of searches conducted in a month they are also the most competitive and typically least productive.

Competitive Keywords

The more competitive a keyword the more pages that you need to compete with in order to benefit from an SEO campaign. Many of the pages that appear at the top of the list will also be well optimized and have a powerful link profile, making it difficult to rank highly.

Improved Conversions With Targeted Keywords

General topic based keywords have also proven to have lower conversion rates compared to more specific keywords. Targeted keywords generate targeted visitors, and targeted visitors are much more likely to be active while on the pages of your website.

How Keyword Research Helps

Keyword research helps you to identify keywords that are relevant, targeted, and preferably less competitive. By finding the right blend of these factors you can minimize the time it takes to rank well, actually increase the number of visitors, and improve your conversion rates. Targeted keyword research leads to better profit opportunities and improved ROI.

Tailoring Your Keyword Research To Your Needs

Every page of a website needs to be treated as an individual project, especially in terms of marketing. Each page will usually attract different visitors in different stages of the purchasing process. Deep product pages will often catch visitors while they are at their most profitable ? when they’re ready to buy. General pages and even product category pages can be used to attract more general terms, but they should still be properly researched and targeted very precisely to your target market.

Niche Keywords

Niche keywords are often talked about as being the ideal variety of keywords for a page. A niche keyword is a highly targeted, very specific keyword. It is geared towards a corner of the market in which you operate and typically has very few competing pages. Niche keywords don’t usually create much in the way of traffic but the traffic that they do create is highly targeted and very active. It attracts excellent conversion rates ensuring that you get a good return on your marketing investment.

Long Tail Keywords

Many web pages will gain visitors from natural keywords within the text. These long tail search terms again produce highly targeted visitors and while each individual term will not produce more than one or possibly two visitors over the space of the month, they do all add up. It is virtually impossible to research long tail keywords because of their infrequency, but by using popular keywords you heighten the chances of seeing more on your website.

Why Keyword Research Is Important

Keyword research is an important aspect of SEO because it helps to identify the terms that surfers use to access sites similar to yours. This, in turn, enables you to optimize the pages of your site and your link profile in order to attract those visitors. By doing so, you may also improve the number of long tail searches that lead to your site, and these product highly targeted visitors for little optimization effort.

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How To Use Pop-Up’s Effectively To Generate More Profits!

Monday, October 12th, 2009

What I’m about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.

This simple But effective technique involves the use of a ‘Pop-Up’ on your website, but, the difference between this technique and just a standard ‘Pop-Up’ or ‘Exit Pop-Up’ as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address.

Why you ask?

Because your offering them something of Value for FREE.

As you well know the word ‘Free’ is one of the most Powerful words on the internet when used correctly and when combined with an ‘Pop-Up’… it could make you alot of extra money with little effort.

As a marketer myself, a simple Name and Email Address is worth hundreds, if not thousands of extra dollars a year if I collect and follow-up my leads properly, but, the questions that always seem to arise are…

…How do I do it? …What steps do I need to take?

So… now that I have your attention, let me explain to you how this can be achieved in a simple ‘Step-By-Step’ fashion.

Step #1:

What do you have that you can give away to your visitors as they leave your website that is of value to your visitor and more importantly, will benefit from?(Here’s a hint… Free Reports, eBooks, eCourses, etc.)

(Note: Give away brandable ebooks, reports, etc. with your affiliate links embedded within them. Make sure they’re related to the subject of the content.)

Step #2:

Once you’ve figured out what your going to give away, put together some ad copy for your ‘Pop-Up’ that your going to build that will grab your visitors attention and get them to sign-up for your ‘Free Offer’ or ‘Give Away’ as they leave your website.

(Note: You don’t have write alot, just a few attention grabbing sentences pointing out the ‘Benefits’ of your offer.)

Step #3:

Write a short Solo. You need this because after they sign-up through your web-form from your pop-up, this is what they will receive in there Inbox with either download info or other instructions that you specify in order for them to receive there Report, eBook, eCourse, etc.

(Note: Also, make sure you attach a ‘Signature File’ at the end of your Solo. Many marketer’s forget this part and are losing out on alot of extra profits. Don’t Forget!)

Step #4:

You need to go to your ‘Auto-responder’ management console and set-up an seperate auto-responder with the solo you wrote for your ‘Free Offer’ and/or ‘Give Away’.

Once you’ve set your auto-responder its now time for you to copy the HTML code for your auto-responder’s Web-Form and paste it into the ‘Pop-Up’ you just put together.

(Note: Auto-responder services may very. Simply follow there directions.)

Step #5:

This is the easy part, once you have completed all of the other steps, simply paste your ‘Pop-Up’ code into your desired webpage(s).

If you use pop-up software that creates and automatically inserts the code for you simply select the webpage you want the code to be placed on and the software will do the rest.

Now simply upload your newly formatted webpage and pop-up to your host and start sending it Traffic!

As a general rule, test out your pop-up for your first week a see how it pulling. You may need to tweek it if its not performing to your stardards. All it takes is just a few words to be changed to make your pop-up a success.

That’s it… your Done!

These are the 5 basic steps needed to turn your website into an fully ‘Automated Sales Machine’ that will automatically follow-up your leads 24/7/365 without you lifting a finger.

It may take a little time to set-up initially, but it’ll be worth it in the long run.

Now, I just have one last tip for you.

If you really want to get the most out of your Pop-Up and the leads it brings in simply load-up your already set-up ‘Auto-Responder’ with 6 or 7(or however many you want) follow-up emails and set them to go out every 3 to 4 weeks.

For maximum results make sure that you target the particular Product or Service you are offering or promoting because it makes no sense to offer a Product or Service that doesn’t relate to what your initial offer was that they signed up for.

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Make Money Quick-Two Easy Ways On The Internet

Monday, July 6th, 2009

In this article I want to give you two easy ways you can use the Internet to make money quick. Many people go online and struggle to find ways to make money when in reality they should be quickly making money without leaving their home to do it.

1. Start a blog and add Google Adsense adds to it. This is a pay per click affiliate program run by Google. They do all the hard work for you.

They get the advertisers and bill them. They provide ads for you in different sizes and shapes. You can even change the color and blend it into the content on your blog.

They send you a check once a month when your balance is $100 or more. And they offer excellent training on how to use this program to make money.

Your job is to add content to your blog and drive traffic to it. The reason you can make money quickly with Google Adsense is you are not selling anything.

All your customer has to do is click on one of the ads and you make a commission. This can range from a few pennies to several dollars and more per click.

This may not sound like a lot of money but it all adds up. Think of this as an Internet vending machine that spits out money to you all day long. This is by far the easiest way to make money online if you are willing to work at building your blog and adding content to it.

2. Join affiliate networks that offer cost per action programs. Basically what you do is drive traffic to landing pages that contain lead forms to fill out.

Whenever your visitor fills out one of these forms you make money. This could be a dollar per form, or it could be several dollars or more.

This is an easy way to make money quickly because again you are not requiring your visitor to purchase anything. All you are asking them to do is fill out the form and the affiliate company pays you for doing that. Believe it or not there are people who earn six and seven figure incomes a year doing this.

There is a market for this in virtually every niche you can think of. Popular ones include ring tones, free credit reports, take paid surveys, credit cards, shopping cards, and just about anything that a business would need marketed online.

This is 2 easy ways to make money click on the Internet. It still requires that you work and put in an effort getting traffic.

However it becomes easier because you never ask your visitor to purchase anything. To simply make more money you create more content and drive more traffic. You literally can make a full time income using these two easy ways.

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Make Money Online

Monday, June 29th, 2009

5 Google Adsense Alternatives
Google Adsense is a great tool that webmasters can use to make money with their website. They way it works is you copy and paste a code on to your web pages that Google supplies you with. Then google searches its database of ads and posts them to the web pages you put the code on. You get paid each time someone clicks on that ad. Google and the publisher split the revenue It is referred to as pay per click and is a great way to make money with a website.

1. Yahoo
2. Pepperjam
3. Adbrite
4. Adsmart
5. Chikita

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Yahoo is probably the best out of those 5. Many people report that yahoo pays more per click than Google does which is not surprising. What sets Yahoo apart from other Google Adsense alternatives is that it has a large amount of advertisers. This means that a visitor is less likely to see the same ad on multiple pages. This ultimately leads to more clicks which leads to more money. The other small publishers may provide some great short term success because they pay a lot per click since they just got into the game and are looking to build up business.

Aside from making more money you might have a different reason for switching to a alternative. Google is notorious for shutting down people’s for click fraud. When someone clicks on their own ads it is called click fraud. When Google things one is clicking their own ads they shut off their account and it is difficult or impossible to get your account back. The bad part about this policy is that often times a sites visitor repeatably clicks on ads to get that persons account shut off. If you experience this you will want to look for a Google Adsense alternative because getting your account reopened can be difficult.

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