Posts Tagged ‘Yahoo Msn’

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Getting Your Site Indexed Before You Launch

Monday, October 12th, 2009

I’ve noticed that most SEO articles focus on what to do after you launch your site. Those that do deal with preparing your site for launch usually discuss on-site SEO like keyword research and meta tags. What tends to be neglected is the advantage that you can gain by getting your site indexed before you launch. With a little planning and a few hours of work it’s easy to be indexed by Google, Yahoo, and MSN before your site goes live.

The key to getting your site indexed in the big three is getting links pointing to it from sites that are already indexed. When the search bots crawl those sites they will inevitably find the link to your site and your site will be added to their index. Follow these five steps a month before you launch and you’ll be a step ahead of the game.

1. Register your domain name. You’d be surprised how many people wait until the last minute to do this. The sooner you register your domain, the sooner you can get some quality links pointing to it and get it indexed.

2. Put up a home page. Make a ?coming soon? page with your logo, information about your site, and expected launch date. You can also add a form for people to sign up for email updates about your site. This starts building your email marketing list before you even launch.

3. Start a blog and sign up for Feedburner. Put up a blog at www.yoursite.com/blog. It doesn’t matter if you use WordPress, Blogger, or whatever blog platform you prefer, just make sure you host it on your site. Make a few posts about your site, what people can expect when it launches, and why your site will be unique. After your first post, sign up for a Feedburner account at http://www.feedburner.com/. Under ‘Publicize’ in your account make sure to sign up for ‘Ping Shot’. This will notify blogging directories of your posts which hopefully will result in a few links to your site.

4. Write a few articles and submit to directories. Regardless of what your site is about, there is certainly a topic relating to your site that you could write an article about. For example, if your site is going to sell fitness equipment, you could write an article about how to build a home-gym. Or if you are going to rate and review new cars, you could write an article about how to shop for a new car. After you’ve written and proofread your articles, submit them to article directories like Ezine Articles (http://www.ezinearticles.com/) and iSnare (http://www.isnare.com/). Be sure to include a description of your new site and a link back to it in the resource box. Again, this should result in a few links to your site.

5. Get a link from an indexed site. Steps 3 and 4 should result in some links from indexed sites which should then ensure your site to be indexed. But it can’t hurt to get a few more on your own to be certain. When I launched my last site, I linked to it from my personal blog, which I knew was indexed. If you don’t have that option, you can ask someone with a blog or site related to yours to mention it. If you can’t find anyone willing to do it for free, you could offer them some free advertising on your site when you launch in exchange for the link.

Getting yourself indexed before you launch gives you a head start on your SEO and will allow your site to have a more immediate impact. Why wait until you launch? Get started a month early and you’ll reap the benefits when launch day rolls around.

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Google Algorithm Update Jagger

Sunday, September 27th, 2009

This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update.
The Jagger update started over a month ago and lasted 3 weeks. The update included updating the PageRank of all spidered pages, updating the number of backlinks and most importantly, changing the way Google ranked web sites for any search query. The key features and effects of this update are highlighted below:

How do we know Google is updating its algorithm?

Most algorithm updates, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, drastic and often frequent changes on the search results pages for any search query. During the Jagger update, the folks at Google were kind enough to warn us a few days into the update that we were witnessing an update!

What has happened as a result of the Google Jagger update?

Underneath the superficial changes in search results, the Jagger update has had a serious effect on the way companies use search engine optimization to influence ranks. Numerous search engine optimisation experts have theorized on these effects. The most commonly agreed upon conclusions are:
? Search engine optimisation has become more difficult than ever!
? Older sites are given more recognition
? Authority sites (e.g. BBC, NHS) are given more recognition
? Government and Educational institutions are considered more important
? Links from authority sites, government and educational institutions count
? Older, longer-term inbound links are given more importance
? Outbound links to authority sites are considered good
? Relevance of links is very important
? Sites with more pages containing useful information rank better
? Up-to-date content is valued more

How does Google now value reciprocal links?

There are two aspects to consider for reciprocal links. First, Google considers artificial link building with the aim of influencing rank to be a form of spam, and so if it detects unnatural linking patterns, such as links obtained from link farms or link exchanges between irrelevant sites, it will penalize both the sites for this. Second, inbound links are increasingly weighed in importance according to the relevance of the page and the site where the link originates from to the page it is linking to. So, a link from a gambling site to a site about corrective surgery will be considered almost useless. The only type of reciprocal link building that is encouraged is between related companies in an industry e.g. between theatres and ticket agents or between two ticket agents

How do age of site and age of links influence ranking?

Google does not want spam domains to rank high on a results page, make a quick buck out of their top position and then disappear. As a result it imposes ageing delays on domains and now even on links. Sites which have been around for a while will rank higher. What this means from a search engine optimisation point of view is that it will take longer to see results of direct optimisation and it will also take longer to see the results of any link development work. Search engine optimisation work on new sites can take as much as 9 months to start yielding results for competitive keyphrases.

Relevance… of everything!

Google’s success was based on the relevance of the web sites it found for any user query. Therefore it should come as no surprise that their current algorithm goes a few steps further in rewarding relevance … of everything - of inbound and outbound links to and from a site, titles and headings to actual page content, page content to the rest of the site and so on.

Recovering from Jagger

If your site has been affected, go through the list of features of the Jagger update, and check if your site might have been struck due to any one of those changes in the search engine ranking algorithm. Re-optimise your site for the search engines by removing any offending content and links and immerse yourself in obtaining more relevant inbound links.
If you need any further help or guidance please contact us.
Other articles to read:
? Google Analytics for SEM
? Link development & Spam mass

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Google Search Engine Optimisation And Their 80/20 Rule

Sunday, September 27th, 2009

Search engine optimisation or optimization (with a ?z? or is that ?zee? if your from across ?the pond?) techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.

Google?s increasing use of anti-spam features has meant that optimising websites for Google has become much harder and it?s now not just a case of opening your websites source files in notepad, adding some keywords into your various HTML tags, uploading your files and waiting for the results. In fact in my opinion and I?m sure others will agree with me, this type of optimisation, commonly referred to as onpage optimisation will only ever be 20% effective at achieving rankings for any keywords which are even mildly competitive. Those of us who aced maths in school will know this leaves us with 80% unaccounted for.

This 80% corresponds to offpage optimization. Offpage optimization is all to do with the amount of links pointing to your site and its pages, the actual linking text (anchor text) of these links and the quality of the pages which the links are on. Offpage optimisation is now for sure the overwhelmingly dominating factor which decides where a site will rank in Google. That then is what I mean by the 80/20 rule, I?m not talking about the pareto rule which means that in anything a few (20 percent) are vital and many (80 percent) are trivial, I?m not sure that applies to SEO.

What is the logic behind this then, why does Google give so much ?weight? (80%) to offpage optimization efforts and so little (20%) to onpage optimisation. Well simply put it is all about the quality of their results. Whereas onpage optimisation is completely controlled by the webmaster and can thus be abused by an unscrupulous one, offpage optimisation is something that is not controlled by anyone as such by rather by other webmasters, websites and indeed the Internet in general. This means that it is much harder to conduct any underhanded or spammy offpage optimisation methods in the hope of gaining an unfair advantage for a website in the Google SERPS (Search Engine Result Pages), this does not mean it is impossible though.

Let?s elaborate for a paragraph or two just why offpage elements such as incoming links are deemed by Google to be such a good measure of relevancy, thus making offpage optimisation the most effective method of optimisation by far. Take the anchor text of incoming links for instance, if Google sees a link from SITE A to SITE B with the actual linking text being the words ?data recovery london?, then SITE B has just become more relavent and thus more likely to appear higher in the rankings when someone searches for ?data recovery london?. SITE B has no control over SITE A (in most cases?) and Google knows this. Google can then look at the link text and say to itself, why would SITE A link to SITE B with the specific words ?data recovery london? if SITE B wasn?t ?about? ?data recovery london?, there is no answer so Google must deem SITE B to be ?about? ?data recovery london?.

I said ?in most cases? above because often webmasters have multiple sites and would crosslink them with keyword rich anchor text, but there is only so many sites and crosslinks any webmaster can manage, again Google knows this and so as the number of backlinks and occurrences of keyword rich anchor text grows (and with that grows the unlikelihood of anything unnatural like crosslinking going on) so to does the relevancy of the site which all the backlinks point to. Imagine hundreds or thousands of sites all linking to a website X with variations of ?data recovery london? type phrases as the linking text, well then Google can be pretty dam sure that website X is ?about? ?data recovery london? and feel confident about returning it in the top 10 results. This is why they place so much importance (80%) on offpage ranking factors such as links; they are simply the most reliable way of checking what a site is about and indeed how well it covers what it is about. This reliance on hard to cheat offpage factors is what produces the quality search results we all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend less time on those little website tweaks which you think might make a big difference (but won?t) and work hard on what really counts, what really counts is how the web ?sees? your website, the more quality (keyword rich) incoming links your website has the better the webs ?view? will be and therefore the better Google?s view of your website will be. What Google thinks of your website is very important, as they ?look after? websites which they like.

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Little Change That Gave My Website 1st Page In Google, Yahoo, Msn, Aol And Other Top Search Engines.

Sunday, September 27th, 2009

Today even 6 year old kids know that content is the king of Internet. If you have good and relevant content, search engines will find your site faster, people will visit this site more often, and you will be enjoying targeted traffic.

The most popular strategy to get a wider publicity for your web site content is article submission. Perhaps you already tried this. If not, go to any search engine and submit keyword ‘article’ or ‘article submission’, and you will see tons of pages dedicated to articles and their submission.

Like many others, I also tried article submission for my web site, and was effective. But under the harsh article flood on the market today, it is not that easy to get your web site to the top of search engines. I already started to feel blue about article submission, and then it struck my mind…

I can use anchor text with my keywords in the submitted articles!

I tried it, and now I am on the 1st page in Google with over 71,600,000 competing pages!!

For those who do not know what is anchor text I will give a brief explanation.

If you put web site URL in the text, this URL will be clickable. This means when your point mouse to this URL, you can click it and get forwarded to the site page indicated in URL. Perhaps you noticed that sometimes you can see a simple text which is linked to a special URL. The text does not have any http://… in its body, but when you point your mouse to this text, you see that it’s linked to URL. Clicking on this text will get you to the page indicated in the URL to which this text is linked.

So, anchor text is a simple text that is linked to URL with the help of HTML code. In other words, anchor text is hyperlinked text.

Anchor text isn’t new to Internet marketing at all, and I was really amazed why changing simple http://… in my articles to anchor text got me to the Google top. After asking some questions on Internet marketing forums I got the explanation.

Today most of the search engines count heavily towards ranking of your web site using anchor text. If you use the keyword or keyphrase of your web site as the anchor text and link this text to your web site URL, search engines will gulp this info faster and will rank you higher on this keyword/keyphrase. And now imagine that you have submitted your article with proper anchor text and URL to some article engines - they will distribute it worldwide. You will get hundreds of pages where the anchor text will be increasing your rank for any keyword you put in this anchor text.

In my case, I had many articles that were already submitted to article directories. These articles got indexed by Google, having some PR. I just changed the info in article resource box, i.e. put anchor text instead of simple http://… You see: one little change gave me lots of pages with PR that had my keyword and my URL! Within few days I got on the 1st page in Google, Yahoo, MSN, AOL, AllTheWeb and AltaVista for my keyword.

It worked for me, it will work for you too.

Surely there are more tiny tips how to squeeze more from anchor text, but disclosing everything in one article isn’t smart. Search on this topic, and you will find many useful things to get ranked higher with anchor text strategies.

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “niche review templates review“. See how he can help you with his site: “niche review templates review” and allow him to share with you his best known secrets here at his exclusive site, “niche review templates review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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LinkAdage?s Take On Google’s New Search Engine Patent

Sunday, September 27th, 2009

Has Google thrown the cyber world a curveball? Let’s fill in some blanks and connect a few dots regarding the recently-filed patent application for Google’s latest Search Engine algorithm - Search Engine 125. For those unfamiliar with the inner workings of search engines, each Search Engine uses its own unique formula for determining that all-important ranking for each web site. Remember, users who query a Search Engine rarely look beyond the first page, so if you want to increase visitor traffic, step one is to develop your website in a way that matches the major search engine’s ranking algorithms. You need to find out what the search engines like and make sure you feed it to them.

Now, over the years, the formulae used by search engines to rank a site have grown more complex. Pre-2000, search engines didn’t do much more than count keywords on a site. The more times the words ‘limburger cheese’ appeared on the site, the higher the site’s limburger cheese search engine ranking position (SERP). Of course, the key then became to develop SEO text with limburger cheese mentioned in every header, twice in subheads and at least once in every paragraph. Hardly compelling reading, except for the most avid of limburger cheese fans.

So, the Google, Yahoo, and MSN search engines moved to improve the quality of their SERPs, to provide users with helpful, expert information. Changes were made to the keyword algorithms (the weighing formulae), awarding more points for things like the quality of inbound and outbound links to and from a site. This meant that quality links from a relevant ‘authority’ site - a highly-prized designation, will move your site up in the SERPs.

Well, on March 31, 2005, Google applied for a patent on its latest search algorithm. For those who have no fear of their brains exploding from buzzword overload do a search on ?Patent Application 0050071741? to read the entire patent. The patent application describes “a method for scoring a document comprising: identifying the document; obtaining one or more types of history (sic) data associated with the document; and generating a score for the document based on the one or more types of historical data.”

Apparently (or not), Google has determined that historical data associated with each site is an essential ingredient in developing the highest quality search results for users who query. And just what kind of historical data are we talking about here? Well, things like:

* the site’s inception date (more likely the date the Search Engine noticed you)
* how frequently documents are added and removed from the site
* how often sites change over time
* number of visitors over time
* number of repeat visitors
* number of times your site is bookmarked
* how often keyword density is changed
* the rate at which the site’s anchor text is revised
* inbound/outbound links - how long in place and high trust (quality) links

The list goes on and on. Factors associated with your domain include: how long your site has been registered, has the domain expired (ghost sites), is the domain stable - as in not moving from one physical address to another.

Links remain a key component of Search Engine 125. Links have to be relevant to your site. Links to your site increase in “SERP Power” as they age. Link growth should be slow and steady. A sudden influx of inbound links - especially links that have no relationship to the content of your site - is a surefire way to drop in the SERPs. Google gives such sites a much lower score.

How about data on your visitor traffic? How will Search Engine 125 weigh that? Number of visitors, growth in visitor rates, spikes in visitor rates, the length of each visitor’s stay, number of bookmarks to and favorite rankings of your site - all enter into Google’s new Search Engine algo according to the patent application.

Another weighing factor is search results. The number of searches using a given query word or phrase, a sudden increase or decrease in click through rates, an exceedingly large number of quick click throughs (which might indicate ’stale’ content), again all factors that Google believes will increase the quality of its search results.

Other factors are also listed as part of the patent application. A site with frequent ups and downs in traffic will lose points for untrustworthiness (even if your site sells only seasonal items!). Keyword volatility, focus change and other variables will also be employed in Google’s never-ending quest to quantify the quality of each site its Search Engine delivers to users based on their queries.

So, okay, where’s the mystery? The intrigue? The disinformation? The e-commerce community is abuzz with speculation - speculation that Google’s well-publicized patent is nothing more than a plant to throw off the competition, disinformation intended to keep the competition and SEOs off balance. So why the speculation? Well, even a quick scan of the patent application reveals large areas of gray, vagaries and downright inconsistencies within Google’s proposed ranking criteria. For example, sites are penalized for changing content often (untrustworthy) and rewarded for the frequent addition of new content (freshness). A paradox, you say? Or all part of Google’s master plan to feint right while going left.

The object, in the end, is quality search results. That’s what Google, Yahoo and the other popular search engines want - that perfect equation, the ideal formula that will provide high quality search results. And for site owners and designers who, in fact, do keep their sites fresh, who have quality links useful to visitors, who deliver the information the user is looking for - there’s no reason for concern. However, the owners of links farms, keyword dense sites and cyber garbage dumps should sit up and take notice. In the end, quality search engines will inevitably improve the quality of content available on the Internet.

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “niche review templates review“. See how he can help you with his site: “niche review templates review” and allow him to share with you his best known secrets here at his exclusive site, “niche review templates review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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